Chef and TikToker @chef.pii went viral over her infamous Pink Sauce but it’s been getting massive backlash. Here are some reasons why many have been speaking on the pink sauce and the small business owner.
What You See Isn’t What You Get
When private chef Veronica Shaw went to the internet to show off her culinary skills and creative idea of a new sauce, it went viral.
@chef.pii Its the Aquarius Virgo Creative Extra Energy 🤪😂😂👑👑 #beyonce ♬ original sound – vicmram
The Pink Sauce was at first promoted as this hot pink condiment that you can apply to your fries, tacos, chicken, nachos, and anything else you may desire.
@chef.pii♬ original sound – PINK SAUCE QUEEN 👑💖🤤
However, over time, many started to watch these promotional videos and it looked like the pink started to fade. Every video on @chef.pii’s TikTok page started to have a different tone of pink.
@chef.piiPINK SAUCE 💖🔥♬ original sound – PINK SAUCE QUEEN 👑💖🤤
@chef.pii Ten outta 10 #fyp #viral #pink #foodie #takis #fypシ゚viral ♬ original sound – PINK SAUCE QUEEN 👑💖🤤
Also, many who placed their orders started to point out the difference in color between what they saw promoted and what they got.
@captainvalgenae Replying to @psilocybinenthusiasttt The color and taste is slightly different 🌸 #pinksauce #fyp ♬ original sound – Captain Valgenae
In response to the color change accusations, Shaw says that it just looks different in different videos due to, “lighting.”
@chef.pii Reply to @zeauxloo_ ♬ original sound – PINK SAUCE QUEEN 👑💖🤤
No One Knows What’s Truly In It
The pink sauce is now starting to rebrand due to its call out of the ingredients label which included “Water, sunflower seed, oil, raw honey, distilled vinegar, garlic, pitaya, Pink Himalayan sea salt, less than 2% of dried spices, lemon juice, milk, citric acid.” It was also noticed that vinegar was spelled wrong as, “vinger.”
This caused confusion because with vinegar and oil in a sauce, there must be a bonding agent that prevents the sauce from separating in the bottle. Usually, in another condiment would be mayo. Yet, Shaw claims that there is no mayo, no ranch, and only a little milk. Therefore many feel that something is missing.
@chef.pii Reply to @jaaassss…..s ♬ original sound – PINK SAUCE QUEEN 👑💖🤤
@jptheworst theres something odd about #pinksauce #thepinksauce ♬ original sound – The Sauce Boss
@vanillaoldie #stitch with @jptheworst the science of The Pink Sauce and why it doesn’t make sense. #pinksauce #thepinksauce #science #sciencetok #cooking #womeninstem ♬ original sound – Olivia
To add on many pointed out that in her original video that went viral, she demonstrated making the sauce there was what looked like a thick textured white item on the bottom right. Many believe that this may be mayo or something acting as the oil and vinegar bonding agent.
@chef.pii Its the Aquarius Virgo Creative Extra Energy 🤪😂😂👑👑 #beyonce ♬ original sound – vicmram
Additionally contradicting that same video, @chef.pii recently went live on her TikTok stating there’s no raw garlic in the sauce, despite that we see raw garlic in the video.
@ojylimesux no raw garlic found here 🤫🫢😶 #pinksauce #chefpii #fyp #oops ♬ original sound – Em
There is just too much confusion of what actually in it.
It May Be a Health Hazard
With the pink sauce not being FDA approved and people feeling as if they don’t know all that is in it, this had many concerned if it’s okay to consume.
The condiment was shipping all over the U.S during major heat waves in paper bag packaging which resulted in many people’s sauce spoiling and breaking during the process.
@beautifulmonnie I tried y’all big fell #fyp #pinksauce ♬ original sound – Beautiful Monnie 🎀🥰
@chef.pii changed the packaging after the complaints, but this still doesn’t change the health concern. Should a food product that should be refrigerated be shipped all over the U.S from a home-based small business? Many felt it should and went as far as calling the FDA on Shaw.
She felt that this was so unnecessary because the pink sauce is not a “ medical product.” She feels this product, “does not affect your health” and the FDA should not be involved in her small business.
@reallysam @pinksaucereviews #pinksauce ♬ original sound – Sam
Her live went viral and even had people commenting that the F in FDA stands for food.
The internet did not stop there. Many people started to claim that they got sick from consuming the product and one person even claimed that they died from it.
The person that claimed they died, later on, come back on TikTok saying he intended to do a “social experiment.” He then apologized for his claims going viral understanding how it can drastically hurt this small Black-owned business.
@chef.pii♬ original sound – PINK SAUCE QUEEN 👑💖🤤
@nbcnews #ChefPii, creator of the viral #pinksauce ♬ original sound – nbcnews
No One Can Describe The Taste
In every video where Shaw eats the sauce or has others reviewing it, not one person can say specifically what it tastes like.
@chef.pii She said 10 out of 10 #wingstop #pinksauce ♬ Brown Skin Girl – Emino
@chef.pii♬ original sound – PINK SAUCE QUEEN 👑💖🤤
For the sauce being priced at $20.00, people would like to know what they are buying. People want to know is this pink ranch? Is it tangy, salty, or spicy? What does it taste like?
@chef.pii #BigInkEnergy #SplashSummerVibe #fyp #pinksauce ♬ original sound – PINK SAUCE QUEEN 👑💖🤤
@chef.pii says the sauce simply has its own taste.
@chef.pii Reply to @mo3reno ♬ original sound – PINK SAUCE QUEEN 👑💖🤤
The Memes, TikToks, & Tweets Are Hilarious.
This Pink Sauce has been across a lot of peoples feeds on TikTok and this resulted in a bunch of people making many funny videos surrounding the topic and their videos going viral.
@duhmaame #stitch with @Sam if youve had the pink sauce go ahead and get your stomach pumped #pinksauce #fdaapproved ♬ original sound – duhmaame
@dvillesanta #stitch with @chef.pii its probably good fr tho 😭 #dvillesanta #fyp #viral #foryoupage ♬ Brown Skin Girl – Emino
@thejonnycakes Revealing the Pink Sauce ingredients! #pinksauce #pinksaucereview #pinksaucedrama #isitcake #fyp ♬ Quirky – Oleg Kirilkov
Overall, What this chef/TikToker saw as a potential major small business success, many saw as a health hazard. The internet has blown this up, purchased it, investigated it, and judged it, but at the end of the day, Veronica Shaw is growing, improving, and profiting from her unique creative idea.
