From music superstar to beauty influencer Rihanna champions inclusivity and transforms beauty standards with her platform.
Rihanna is not just a music superstar; she’s also making waves in the beauty industry. Her beauty brand, Fenty, has quickly become a household name, known for its focus on inclusivity and affordability. Growing up, Rihanna was captivated by makeup, but as she entered the entertainment world, she noticed that beauty standards often didn’t reflect her own experience. This realization inspired her to use her platform to celebrate diversity and empower everyone to feel beautiful. Here are times Rihanna used her platform to challenge beauty standards.
Raising the Bar in Beauty: Fenty Beauty line
When Rihanna debuted her Fenty Beauty line in September 2017, she revolutionized the beauty industry. Known as the “Fenty Effect,” her foundation range set a new benchmark for diversity and inclusion, proving that a wide variety of skin tones should be represented. She expanded her original foundation collection to include 50 shades and introduced a concealer line with the same variety. This shift has led consumers to expect extensive shade options from all beauty brands, prompting both new and established companies to broaden their foundation lines.
Outshining Victoria Secret: Savage x Fenty
Rihanna launched Savage x Fenty with the mission to celebrate “all shapes and sizes.” The brand is committed to representation by carefully choosing models of diverse sizes, ethnicities, and body types for their marketing and runway shows, ensuring everyone feels seen. They also have a no retouching policy, focusing on natural beauty and realistic portrayals. Additionally, Rihanna’s fashion shows are groundbreaking, featuring diverse models and incorporating creative performances.
Redefining Celebrity Fashion Lines
In May 2019, Rihanna broke new ground by launching her Fenty fashion label in collaboration with LVMH, becoming the first Black woman to lead a brand under the luxury conglomerate. This milestone not only marked Rihanna’s entry into high fashion but also represented LVMH’s first new fashion brand launch from the ground up. Furthermore, it signified LVMH’s significant investment in a celebrity, showcasing their confidence in Rihanna’s vision and impact in the fashion world.
