Taylor Swift’s ‘Lavender Haze’ music video has been trending on social media, and we’ve rounded up some of the best reactions, easter eggs, and theories here!
The ‘Lavender Haze’ music video dropped Thursday night, and it was an absolute masterpiece visually while also telling a compelling story. This single is the second one released off of Taylor Swift’s tenth studio album, Midnights, which dropped late last October. Directed by Taylor herself. The music video also starred trans actor and model Laith Ashley as the male lead.
Music Video Reactions
The music video itself had lots of fans excited, especially with the story it tells about the song. Rumored to be about her current partner, Joe Alwyn, ‘Lavender Haze’ outlines Taylor’s desire for her relationship to be free from outside influence and opinion.
the way she chose to sing THIS SPECIFIC LINE while being all cozy and touchy with her boyfriend in front of everyone, gossiping, talking and taking pics of them, and she’s all like “yeah talk ur talk…” i need to do THIS to be in the lavender🌈 haze..😌😌 the smirk she does!! OMG pic.twitter.com/oPiVXxS8JA
— me & britney (@karlliekkloss) January 27, 2023
To continue with love for the music video, fans also appreciate the relationship dynamic in the music video. It really exemplifies a moment during her NPR Tiny Desk concert where Taylor said, “if someone’s gonna take your hand, they better take your hand, scars and all.”
Confused how people don’t understand the Lavender Haze mv?! She was sad. But he didn’t try to change that or her! He was just there for the changing weather/moods and cuz he did that she went from having a cloud over her to having her head in the clouds and being on cloud nine. pic.twitter.com/5jNRAtKmhX
— Danielle✨Eras Tour 8/4 ✨ (@folksyswift) January 27, 2023
Midnights Easter Eggs
The music video has Taylor wearing the same outfit she did in the ‘Anti-Hero’ music video and on the Eras Tour poster. Perhaps this outfit will appear in other music videos for this era. Some fans speculated this is because this music video was supposed to be released first, which would explain why there is a multitude of references to other tracks on the album. Taylor later posted that this was the music video she first wrote the treatment for, which helped solidify her vibes for this album’s era.
so you’re telling me she wore this outfit on the anti hero behind the scenes, on the eras tour poster, and the lavender haze mv????? and i’m just now connecting it all pic.twitter.com/CKTubfVsgR
— allison ❤️ (@lunchboxdays13) January 27, 2023
The incense can be a nod to Taylor’s second track on the album, which is ‘Maroon.’ And maybe this is a stretch, but the books on the bedside table could be a nod to ‘Paper Rings’, which is also rumored to be about Joe.
When the morning came we were cleaning incense off your vinyl shelf – maroon pic.twitter.com/zTltTgqO2w
— Dg 🦥 (@stilleroine) January 27, 2023
Taylor also shows herself under a melancholic rain cloud which could be a reference to her song ‘Midnight Rain.’ An eagle-eyed Swiftie also noticed a sun graphic on Laith, the male lead’s jacket. Laith was also born in 1989, which could be a hint at which re-release Taylor is coming out with next.
@pnwfitswiftie CRYING IN MIDNIGHT RAIN 😭🌧️☀️ #TaylorSwift #swifttok #tsmidnights #lavenderhaze #meetmeatmidnight #lavenderhazemusicvideo #swifties #swiftie #taylornation #midnightraintaylorswift #midnightrain @taylorswift @taylornation ♬ original sound – Taylor Swift
‘Karma’ is another song reference caught in this music video with Laith being the weatherman, especially with his predictions of ‘Midnight Rain’ on the forecast.
GUY ON THE SCREEN COMING STRAIGHT HOME TO ME!!!!! #LavenderHazeMusicVideo pic.twitter.com/vNZLSKshjx
— secretpluto (@secretpluto_) January 27, 2023
One Twitter user noticed that the vinyl cover used in both the music video and a photo shoot for the album has constellations of Taylor’s star sign, Sagittarius, along with Pisces, which is Joe’s star sign. This song could also be a reference to High Infidelity with the line “do I really have to chart the constellations in his eyes.”
there’s a mastermind cover with the sagittarius constellation (taylor swift) and the pisces constellation (joe alwyn) on it 💜 pic.twitter.com/8BDRXSzk3G
— Jamie (@itsjamie44) January 26, 2023
Possible Speak Now (Taylor’s Version) Easter Eggs
Swifties are also saying the timing of this music video is not a coincidence either, with evidence pointing to her upcoming release of Speak Now (Taylor’s Version). Not only did she announce the music video release on the same day John Mayer announced going on tour (‘Dear John’ is a song off Speak Now), but this Swiftie on Twitter thinks the number of weeks between the release of Midnights and this music video is yet another easter egg.
taylor announcing the lavender haze mv 14 weeks after midnights and speak now having 14 tracks in its standard tracklist cannot be a coincidence?! pic.twitter.com/eM1SbWzC8y
— jaison (taylor’s version) 🫶 (@allthekingswift) January 26, 2023
To add fuel to the fire, the visuals in this music video are eerily similar to the Speak Now album cover with lavender smoke. Speak Now has always been represented by the color purple and is the third album Taylor released, so perhaps it’s not a coincidence that this purple-heavy music video is the third one Taylor released. (Ignoring that all evidence points to the fact that it was supposed to have been released first.)
wait pic.twitter.com/Uz1NuWoHjz
— kacper 🕛 MIDNIGHTS (@kvjcxzr) January 27, 2023
Further evidence pointing to the imminent release of Speak Now (Taylor’s Version) is the recurring koi fish in the music video that seems to be a nod to a guitar she played while on tour during the Speak Now era. Koi fish have also appeared in the ‘Anti-Hero’ and ‘Bejeweled’ music videos. This could also be a nod to Joe’s Pisces placement.
THE KOI FISH FROM SPEAK NOW #LavenderHazeMusicVideo pic.twitter.com/5vmaoBJ5S0
— manha 🙂 (@mslimelightt) January 27, 2023
Some fans even broke out their calculators to scrutinize the numbers in the weather forecast appearing in the music video to try and deduce dates for future releases. Many fans also pointed out that her hometown of Nashville is one of the cities marked by her lucky number thirteen and all of the cities appearing on the screen are ones that she will be visiting during her Eras Tour this year. It’s also interesting that there are two 13s, and 13 plus 13 is equal to 26, which is the night the music video was released.
all the white numbers add up to 523. 5/23 is a thursday. sntv announcement march 23 release march 24 who knows? pic.twitter.com/eQi8l2S2BK
— 🪩carlie is ready for rep tv🪩 (@GetawayCarlie) January 27, 2023
This fan on Tiktok even did a little more theorizing about a possible release of ‘Sparks Fly (Taylor’s Version)’ 60 days from now, on March 28.
@thefabflamingo I don’t get into theorizing anymore but this is what I noticed from the Lavender Haze MV #swiftie #lavenderhaze #taylorswift #speaknow #taylorsversion ♬ original sound – Julie France
Easter Eggs From Other Albums
Swifties have also drawn parallels between this music video and Taylor’s ‘Our Song’ music video from her debut era with the flowers she lays in. Other fans also think this can be a throwback to the Lover era when she did a few photo shoots in a garden.
— The Swift Society 💜 (@TheSwiftSociety) January 27, 2023
Another ‘Our Song’ link comes from the opening shot of the music video, where the nail polish color on her toes looks really familiar.
“Lavender Haze” and “Our Song” both start with blue painted toes in the opening scene 👀 pic.twitter.com/GxltYkogb5
— The Swift Society 💜 (@TheSwiftSociety) January 27, 2023
There were also connections between this music video and the one she made for ‘Lover’ where she appears in a fishbowl. Taylor has often talked about how her life is amplified and criticized, and she’s always wanted to be with someone who was able to endure that with her. In her recent holiday house collection on her website, the fishbowl room in the ‘Lover’ house was her 1989 collection, so maybe we’re going to get c) next?
idk if this was intentional but the ending kinda reminded me of the fish bowl metaphor in lover mv #LavenderHazeMusicVideo @taylorswift13 pic.twitter.com/I0QFRSpcE0
— lucy 3/18 !! (@evermoreIakes) January 27, 2023
Hopefully, Swifties don’t have to wait long for the next music video to be released. If some of these theories are to be believed, fans only have to hold out until March for new Taylor content.