Super Bowl LIX made history, becoming the most-watched Super Bowl ever with an average of 127.7 million viewers tuning in across Fox, Fox Deportes, Tubi, Telemundo, and the NFL’s digital platforms. This milestone represents a 3% increase from last year’s 123.7 million average, solidifying the event’s status as a must-watch spectacle.
Super Bowl LIX reached its peak viewership during the second quarter, drawing 137.7 million viewers between 8:00 and 8:15 p.m. ET when the contest remained competitive. Despite the Philadelphia Eagles pulling away for a dominant win, fans stayed engaged throughout the broadcast, leading to record-breaking numbers.
The halftime show also set a new benchmark, as Kendrick Lamar’s electrifying performance captivated an average of 133.5 million viewers from 8:30 to 8:45 p.m. ET. This figure surpassed last year’s 129.3 million, making it the most-watched Super Bowl halftime show in history.
Additionally, the NFL’s push into digital streaming paid off, with Super Bowl LIX achieving a record-breaking 14.5 million streaming viewers. Tubi played a significant role in this surge, contributing 13.6 million of the total.
With these unprecedented numbers, Super Bowl LIX not only delivered on the field but also cemented its place in history as a television and streaming phenomenon.
