Companies always bring out all the stops when it comes to their Super Bowl promotions, and we’ve rounded up some of social media’s favorite commercials from this year’s big game!
Super Bowl ad spots this year were seven million dollars for thirty seconds. With such a high cost and the attention of so many viewers, companies brought their A-game to create commercials that viewers will remember for years to come.
Even before the Super Bowl aired, social media was hyped for Alicia Silverstone’s return as Cher in a Super Bowl commercial for Rakuten. She didn’t disappoint, recreating iconic Clueless moments that had Twitter users freaking out.
Alicia Silverstone in the iconic clueless outfit NEVER gets old 😫🙌 #SuperBowl pic.twitter.com/iz0R3uDECr
— SΞAN (@Seanlofficial) February 13, 2023
Google Pixel had a star-studded ad highlighting the magic eraser tool on their phones. Amy Schumer jokes about erasing her exes and Giannis Antetokounmpo fixes a basketball dunk with a sarcastic line to the press.
Wowww. @GooglePixel_US just won best Super Bowl ad for me.
– 1st off, the magic eraser is just cool.
– Really funny way to show it off.
– Great one-liners. “I can erase my ex?!”
– good use of celebsReally top notch. pic.twitter.com/kR9yl3QbNK
— Jack Appleby ☕️ (@jappleby) February 13, 2023
Boston native Ben Affleck starred in an ad for Dunkin Donuts that had fans of the coffee chain excited, especially when his wife Jennifer Lopez busts him at the drive-through window.
Yes, that Dunkin x Ben Affleck #superbowl ad was filmed at a real, functioning Dunkies in Meffa, Mass. My brother’s Dunkin! The best part is his accent when he says “portrait.” But I wish they’d shown the sheer number of people ordering a lahge iced regulah in the ded ah wintuh. https://t.co/n4MkU0U2od
— Delia Harrington (@DeliaMary) February 13, 2023
Leading up to the Super Bowl, PopCorners teased a Breaking Bad reunion in their commercial which lived up to the hype. Fans of the show were both excited to see it air, and sad that this is potentially the last new Breaking Bad content they will get.
Breaking Bad debuted 15 years ago and ended 10 years ago (in September). That PopCorners commercial was another *pop* culture blast from the past I didn’t know I needed, and with Raymond reprising Tuco, too! #BreakingBad #BetterCallSaul#TightTightTight #PopCorners #SuperBowl
— Justin Larsen (@jus6392) February 13, 2023
Twitter loved Bud Light’s commercial with Miles Teller and his wife Keleigh Sperry dancing to hold music while enjoying a can of beer. The best part of the commercial was hands down the inclusion of their dog Bugsy.
Nah this Bud Light commercial is my favorite. Twitter made this happen. Everyone knows this song slap lol pic.twitter.com/wbxHN82ywJ
— T-Papi (@_summerof88) February 13, 2023
Avocados From Mexico’s clever commercial featured Ana Faris as Eve from the Garden of Eden with Avocados replacing the forbidden fruit and creating a better world. Social media went crazy for this commercial, especially since everyone in it wasn’t wearing clothes.
Best Super Bowl commercial so far. Avocados from Mexico make everything better! https://t.co/4p97YJFT8U
— April Baumgarten (@aprilbaumsaway) February 13, 2023
Canadian Royal had an ad starring Dave Grohl highlighting all the things Canada has produced for the world, including Martin Short, egg cartons, and football. Fans on Twitter added what they wanted to thank Canada for.
HOCKEY IN A SUPER BOWL COMMERCIAL THANK YOU CANADA
— lexi (@wowitsnotlexi) February 13, 2023
Tubi’s hilarious commercial had many people getting yelled at for sitting on the remote. The ad, which fools the viewer into thinking the channel is getting changed, definitely caught the attention of many viewers who took to social media to share how the joke caused chaos.
Tubi Super Bowl AD > any Super Bowl commercial 😂😂 pic.twitter.com/f8ccq4IoZL
— 💤 (@PhillsBurner) February 13, 2023
T-Mobile had multiple ads air during the Super Bowl, the first of which featured Bradley Cooper and his mom joking around in a heartwarming bloopers-style scene was almost entirely improvised.
I want a special Emmy for Bradley Cooper’s mom, who told him he looks like a flamingo wearing T-Mobile’s pink t-shirt in a #SuperBowl ad. When he replied that he’s been nominated 9 times for an Oscar, she retorts “but you never won any.” Woman after my own heart.
— Eric Deggans at NPR (@Deggans) February 13, 2023
Snoop Dog and Martha Stewart starred in Skechers commercials that were both silly and fun. Fans on Twitter were definitley excited to see their faves in Super Bowl ads.
Snoop x Skechers has to be the best commercial this year pic.twitter.com/ahvxprrCpK
— Jen Yang-Wong (@Jenyangwong) February 13, 2023
The best Super Bowl commercial might just have to go to half time singer Rihanna who promoted her makeup line Fenty by checking her makeup halfway through her performance of hits.
the fenty ad in between songs, I LOVE HER #Rihanna #HalftimeShow pic.twitter.com/C8yGhsFqGw
— aj 🦋 (@ajirixo) February 13, 2023
Super Bowl commercials seem to get better every year and people will definitely be talking about some of this year’s best commercials for many years to come.