Prime Video has unveiled the official trailer for First to the Finish, a gripping new docuseries premiering on March 25. The series offers an exclusive, behind-the-scenes look at the high-stakes world of the 2024 Mazda MX-5 Cup Championship.
First to the Finish follows three key figures in the motorsports scene: two female drivers and a female team owner, each navigating the intense competition and personal sacrifices required to excel in the sport. Featuring never-before-seen footage and candid interviews, the series provides an in-depth look at their journey through one of the most exhilarating racing championships in the world.
Meet the Trailblazers of First to the Finish
Shea Holbrook (BSI Racing Team Owner) – A former professional racer turned team principal, Holbrook’s leadership of BSI Racing marks a bold new chapter in her career. Balancing motherhood with her passion for racing, she has transformed BSI into the largest team in the paddock.
Heather Hadley (#54) – After a standout rookie season in 2023, Hadley returns to the Mazda MX-5 Cup Championship as a rising star. Juggling her career as a professional racer with her senior year at UNC-Charlotte, she faces mounting pressure to prove herself on the track.
Sally Mott (#15) – A determined rookie from Crawford, Texas, Mott earned her spot in the 2024 season through a prestigious scholarship. Fresh out of high school, she is laser-focused on making her mark in the racing world with no backup plan—only the drive to win.
“The Mazda MX-5 Cup gave us a rich backdrop for storytelling,” said Sarina Roma, EVP of Originals at Boardwalk Pictures and executive producer. “We had incredible access to passionate characters competing in a high-risk, high-reward environment who put their actual lives on the line in pursuit of the checkered flag.”
Brad Audet, Chief Marketing Officer at Mazda North American Operations and executive producer, added, “This series demonstrates the potential these young drivers have and what it looks like when it’s transformed into action.”
Directed by award-winning filmmaker Annetta Marion, First to the Finish is executive produced by Andrew Fried, Caitlin McGinty, Dane Lillegard, and Sarina Roma from Boardwalk Pictures, alongside Brad Audet and Chet Fenster from GroupM Motion Entertainment.
First to the Finish joins Prime Video’s expanding slate of sports docuseries, offering fans an adrenaline-fueled glimpse into the world of professional racing. Don’t miss its premiere on March 25, exclusively on Prime Video in North America.
