Netflix Adds New Feature to Attract Global Viewers

Netflix makes major update to its TV app, letting users worldwide access full language options to watch shows in any available dubbing or subtitles.

Netflix just made binge-watching even more global. The streaming giant has rolled out a major update to its TV app that allows subscribers to choose from all available language options for any show or movie — a feature previously limited to mobile and web devices. The move is part of Netflix’s ongoing push to attract even more viewers around the world, especially as the popularity of international series like Squid Game, Berlin, and Lupin continues to soar.

Netflix is the most popular subscription streaming platform in the world, with over 282 million subscribers globally. It’s way ahead of its competitors — Prime Video trails with 200 million, and Disney+ comes in with 151.3 million, according to Digital Trends.

And while Netflix has built its reputation on English-language hits like Stranger Things and Bridgerton, the platform’s global expansion has made international storytelling a core strength. Case in point: Squid Game, the South Korean survival thriller that became a worldwide phenomenon, returning for Season 2 in December 2024 and racking up 126.2 million views in just 11 days. (The third and final season is expected to drop later in 2025.)

With nearly a third of all Netflix viewing now devoted to non-English content, the company is leaning all the way in.

Netflix just announced that subscribers watching on TVs can now access the full list of available languages — for both audio and subtitles — on any title. That’s a big change, especially for households with multilingual viewers or fans who love exploring global stories. This feature brings the TV interface in line with what mobile and desktop users already enjoy.

From Lupin (France) and Who Killed Sara? (Mexico) to Troll (Norway) and Oscar-winner All Quiet on the Western Front (Germany), Netflix has helped turn local stories into global hits. And according to the streamer, users have even been using the platform to learn foreign languages, thanks to the multilingual catalog.

Netflix says it receives thousands of requests each month for expanded language access — and now it’s answering those calls. The TV update also complements other learning-friendly features like customizable subtitles and the “Browse by Language” tool on computers.

And there’s more: about 40% of viewers already watch with closed captioning, so Netflix is doubling down on accessibility. That includes expanding Audio Descriptions (AD) and Subtitles for the Deaf and Hard of Hearing (SDH) — plus adding dubbed languages like Czech, German, and Hungarian.

So whether you’re watching your favorite Mexican mystery show with Korean dubbing and English subs — or gathering your polyglot family for movie night — Netflix is now making sure the TV experience meets the multilingual moment.

Because in 2025, must-see TV isn’t just about the content — it’s about how many ways you can watch it.

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