Julia Hart, CEO of Elite, announces Digital avatar of supermodel Jasmine Sanders as its new face
Recently, Julia Hart, a legend in the fashion industry, announced that Elite World Group is launching their new platform titled “EWG Virtual.” The talent media group has a roster of models and influencers from around the world. They represent prestigious names such as Tiffany & Co, Chanel, Prada, and Burberry. The first news of their virtual platform was shown yesterday, with Elite World Group posting on their Instagram. The model that was their first avatar was none other than Jasmine Sanders, AKA “Golden Barbie.” Jasmine has walked countless runways, been featured in Sports Illustrated, and seen on covers of magazines such as Maxim and Elle!
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Elite World Group is the first agency and name in the industry to launch a digital fashion world. They are not only breaking glass ceilings, yet they are allowing people everywhere to have the opportunity of a lifetime! By giving fans and followers access to virtual stores, video games, and events of all kinds! The brand also gave their community a sneak peek to see how Jasmine’s avatar was made! By posting videos of Jasmine in her avatar making CGI outfit and meeting with the creators of EWG Virtual.
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The news has rocked the fashion world, as it not only shows us viewers a new world of digital consumerism but they also use Jasmine, who is a model that represents diversity amongst the industry. It is not only refreshing, but it opens the door a little more, pushing for a change. The new digital platform can be found on Elite World Group’s Instagram (@eliteworldgroup) and Jasmine’s (@goldenbarbie)
