AFTERBUZZ TV – AfterBuzz TV’s Spotlight On edition, is a long form interview series featuring actors discussing their roles and shows as well as their thoughts, passions and journeys. In this episode host Zoe Hewitt interviews Cassie Petrey & Jade Driver.
ABOUT CASSIE PETREY
Back during Backstreet Boys’ original pop reign in the ’90s, Cassie Petrey showed her super-fandom by starting a 10,000-subscriber fanzine and following the act to far-off locales like Norway. But as she prepared to launch her own music business career, she noticed a gap between her passion and what the industry would support. “There just wasn’t a higher-level job that revolved around connecting artists with their fans,” she says. So in 2007 at the age of 21, she co-founded Crowd Surf, an agency that uses social media to forge deeper artist-audience relationships through release-week campaigns, exclusive content and direct access. Now, Crowd Surf under Petrey, 25, manages social profiles with a combined footprint of more than 100 million fans, by its estimate, for such acts as Britney Spears, the Black Eyed Peas and Keri Hilson.
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2/8/2017
